Free template
Map how a business creates and earns value on a single page. Use the Business Model Canvas for a whole business, the Lean Canvas for an early idea — and the testing sheet to turn assumptions into small, dated tests.
Enlarge preview: Business Model CanvasDescribing or changing how a business works — planned or running.
Key partners, activities and resources; value propositions; customer relationships, channels and segments; cost structure and revenue streams. Landscape, one page, with writing prompts.
Blank and an example · Word and PDF
Enlarge preview: Lean CanvasAn early or uncertain idea, before demand is proven.
Problem and existing alternatives, customer segments and early adopters, unique value proposition, solution, channels, revenue streams, cost structure, key metrics and unfair advantage. Landscape, one page.
Blank and an example · Word and PDF
Enlarge preview: Guide and worksheetsChoosing a canvas, writing longer answers, and testing assumptions.
Which canvas serves which task, a notes sheet for blocks that need more room, and an assumption-testing sheet: assumption, evidence available now, next test, owner and review date.
Blank and an example · Word and PDF
Choose a document, a version and a format. After the first download, the others need no new form.
Word files open in Microsoft Word, Google Docs, Apple Pages and LibreOffice; we checked them in LibreOffice. Canvases are US Letter landscape; change the paper size for A4. The example is a fictional business.
The Business Model Canvas when you want to see how a whole business works — partners, resources, customers and money — and what changes if one part changes. The Lean Canvas when an idea is still uncertain: it puts the problem, the simplest solution and the numbers that show progress first.
The Business Model Canvas was designed by Strategyzer AG; Lean Canvas, adapted from it, was created by Ash Maurya (LEANSTACK). Both are published under the Creative Commons Attribution-Share Alike 3.0 licence. These versions keep that attribution on every page and are shared under the same licence, so you may share and adapt them as long as you keep the notice and the same licence.
No. It organises what you believe. Mark anything unchecked “to test”, add it to the testing sheet with the evidence you already have, and plan a small test. The example invents no interviews, conversion rates or demand figures.
Write short phrases on the canvas and use the longer-notes sheet in the guide for the detail.
Word files open in Microsoft Word, Google Docs, Apple Pages and LibreOffice; the PDFs print as they are. We checked them in LibreOffice only.