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12 resources · 3 steps

Free resources for Shops & Ecommerce

High-street shops, online stores and makers who sell products.

Selling products is a margin and stock business: every price has to leave room for the cost of the goods, the stock has to be there when customers want it, and paid traffic has to earn back what it costs.

This selection starts with margins, then suppliers and stock, then selling online and keeping customers.

These are general small-business resources chosen because they fit this kind of work. Unless its name says otherwise, none is made only for one industry — adapt the wording and figures to your business.

Step 1: Price for a healthy margin

  1. 1. Pricing & ProfitProfit Margin CalculatorCheck margin and markup on a product, and what a discount costs you.CalculatorOpen calculator
  2. 2. Pricing & ProfitBreak-Even CalculatorSee how many units cover your fixed costs each month.CalculatorOpen calculator
  3. 3. Marketing & SalesAverage Order Value CalculatorKnow what an average order is worth before you plan offers or ads.CalculatorOpen calculator

Step 2: Buy and manage stock

  1. 4. Running Your BusinessSupplier Quote Comparison SheetCompare supplier quotes like for like, including recurring costs.SpreadsheetDownload spreadsheet
  2. 5. Running Your BusinessPurchase Order GeneratorSend a clear purchase order PDF to a supplier.Document builderYou get: PDFOpen PO generator
  3. 6. Running Your BusinessDelivery Note & Receiving ChecklistCheck what arrived against the order and follow up what is missing.TemplateYou get: Word · PDFDownload templates
  4. 7. Running Your BusinessInventory & Reorder SpreadsheetTrack stock in and out and see what to reorder.SpreadsheetDownload spreadsheet

Step 3: Sell online and keep customers

  1. 8. Website & SEOConversion Rate CalculatorMeasure the share of visitors who buy.CalculatorOpen calculator
  2. 9. Marketing & SalesROAS CalculatorSee what each unit of ad spend brings back in revenue.CalculatorOpen calculator
  3. 10. Marketing & SalesBreak-Even ROAS CalculatorFind the lowest ROAS your margins can afford.CalculatorOpen calculator
  4. 11. Customers & ReviewsCustomer Lifetime Value CalculatorEstimate what a repeat customer is worth over time.CalculatorOpen calculator
  5. 12. Money & Cash FlowMonthly Sales Forecast & ActualsForecast sales by product and compare them with what actually sold.SpreadsheetDownload spreadsheet

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