6 resources
Website & SEO
A website earns its keep through the visitors it attracts and the share who take the next step. Search visibility builds slowly, which makes it hard to judge month to month.
Estimate the traffic a revenue goal needs, measure conversion rate, see how long a landing-page improvement takes to pay back, find what SEO or local SEO must bring to be worth it, and plan content around what customers search for.
6 resources in Website & SEO
- Content Calendar & Keyword PlannerPlan content, campaigns and keyword research in one workbook, and record results.SpreadsheetDownload spreadsheet
- Conversion Rate CalculatorTurn people reached and people who acted into a conversion rate.CalculatorOpen calculator
- Landing Page ROI CalculatorSee how long a landing page conversion improvement takes to pay back.CalculatorOpen calculator
- Local SEO ROI CalculatorFind the extra calls or bookings local SEO must bring to pay for itself.CalculatorOpen calculator
- SEO ROI CalculatorFind the extra traffic SEO must bring each month to pay for itself.CalculatorOpen calculator
- Website Traffic Needed CalculatorEstimate the website visitors you need for a monthly revenue goal.CalculatorOpen calculator
Also useful for website & seo
Filed under another task, but often used alongside the resources above.
- Customers & ReviewsReview Rating CalculatorFind how many new reviews you need to reach a target star rating.CalculatorOpen calculator
- Marketing & SalesFunnel Conversion CalculatorSee conversion and drop-off at each stage of your sales funnel.CalculatorOpen calculator
- Marketing & SalesCTR CalculatorSee what percentage of ad impressions turned into clicks.CalculatorOpen calculator
Other tasks
- Pricing & ProfitSet a price that covers your costs, check the margin and see what each job really made.
- Quotes & PaymentsQuote the job, agree the scope and changes, invoice it and follow up until you are paid.
- Money & Cash FlowTrack income and spending, forecast cash, budget the year and produce your financial statements.
- Marketing & SalesPlan a marketing budget, measure ads and campaigns, and follow up every enquiry.
- Customers & ReviewsWelcome new clients, handle complaints, ask for reviews and know what a customer is worth.
- Running Your BusinessSuppliers and stock, jobs and procedures, staff and hiring, and planning the business.
By type of business
- Home Services & Trades
- Beauty & Wellness
- Freelancers & Consultants
- Agencies & Professional Services
- Shops & Ecommerce
- Food & Hospitality