Free calculator
Local SEO ROI Calculator
For businesses whose customers call or book: find how many extra calls or bookings local SEO must bring each month to pay for itself, then test a scenario with your own visit and booking numbers.
How many extra calls does local SEO need to bring to pay for itself?
Without it, results are on revenue
Profile views, map clicks or site visits — a scenario
Nothing is saved or sent anywhere.
Result
Enter your numbers
The formula
Break-even customers = monthly cost ÷ value per customerBreak-even calls = break-even customers ÷ close rateWorked example
Local SEO costs $600 a month. A job pays $300 at a 50% contribution margin, leaving $150, and 40% of calls become jobs. Break-even is 600 ÷ 150 = 4 jobs, or 4 ÷ 0.40 = 10 extra calls a month.
What the result means — and what it does not
- It shows what local SEO must achieve, not what it will achieve.
- Missed calls lose customers; answering more of them raises the value of every visit.
Common questions
How is this different from the SEO ROI calculator?
Local customers usually call or book rather than buy online, so this one works in calls and bookings and your close rate on them. Use the SEO ROI calculator when customers buy or enquire on your website.
Where do I find calls and bookings from local search?
Your Google Business Profile performance report shows calls, direction requests and website clicks. Booking systems and call tracking numbers can show which bookings came from search.
Revenue or contribution?
Contribution — what a job leaves after its materials, labour and fees — is what can pay for local SEO. Revenue overstates it.