Free tool
Conversion Rate Calculator
Turn raw visitor and conversion numbers into a clear percentage. Works for website sales, signups, bookings, leads — any step where some people take action and some do not.
Your numbers
Updates as you typeNothing is saved or sent anywhere.
Result
Enter your numbers
The conversion rate formula
Conversion rate = (Conversions ÷ Visitors) × 100Example calculation
Your page gets 2,000 visitors and 60 of them buy. Your conversion rate is (60 ÷ 2,000) × 100 = 3%.
What your result means
A higher conversion rate means more results from the same traffic. Even a small lift is valuable because it multiplies across every visitor you already pay to attract.
Common mistakes
- Comparing your rate to unrelated industries instead of your own trend.
- Measuring over too short a period to be reliable.
- Optimising the conversion rate while ignoring lead quality.
The number tells you where you are. Not what to do next.
Improving conversion is one of the cheapest ways to grow — if you know what to fix.
Cleverlio decides what your business should do this week and writes the work — the posts, the messages, the website copy. You review it and publish it yourself.
See what Cleverlio would doCommon questions
What is a conversion rate?
Conversion rate is the percentage of visitors, users or leads who take the action you want — a purchase, a signup, a booking or a form fill. It is conversions divided by total visitors, times 100.
What is a good conversion rate?
It varies widely by industry and action. For many small business websites, 1–3% is typical for a sale and higher for simpler actions like email signups. Compare against your own history rather than a generic benchmark.
How do I calculate conversion rate?
Divide the number of conversions by the number of visitors and multiply by 100. For example, 60 conversions from 2,000 visitors is a 3% conversion rate.
Should I track more than one conversion rate?
Yes. Track conversion at each step — visitor to lead, lead to customer — so you can see exactly where people drop off rather than just an overall number.
How do I improve my conversion rate?
Make the next step obvious, reduce friction and form fields, add proof and clear pricing, improve page speed, and match your message to what visitors expected when they clicked.