Free calculator
Revenue Goal Calculator
Turn a revenue target into a number you can work with: how many sales it takes, and — if you add your conversion rates — how many enquiries and visitors you need. Add your capacity to see whether the target is even deliverable.
How many sales do I need to hit my revenue target?
e.g. this month or this quarter
Per sale, job or customer, in the same period
Booked or recurring revenue for the same period
Needs the enquiry rate above
Appointments, jobs or orders in the period
Nothing is saved or sent anywhere.
Result
Enter your numbers
The formulas
Sales needed = (target − revenue you already expect) ÷ average saleEnquiries needed = sales needed ÷ enquiry-to-sale rateVisitors needed = enquiries needed ÷ visitor-to-enquiry rateEach step is rounded up to a whole number.
Worked example
Your target is $20,000 this month and an average sale is $500. You already expect $14,000 from repeat clients, so the gap is $6,000: 6,000 ÷ 500 = 12 more sales.
If 25% of enquiries become sales, that is 12 ÷ 0.25 = 48 enquiries. If 2% of website visitors enquire, you need 48 ÷ 0.02 = 2,400 visitors.
The whole target needs 40 sales. If you can deliver at most 36 jobs a month, 36 × $500 = $18,000 is your ceiling — you would need an average sale of about $556 to reach $20,000.
What the result means — and what it does not
- The result is a target to plan against, not a forecast. It holds only if your average sale and conversion rates hold.
- If the enquiries or visitors needed look unrealistic, the fastest levers are usually a higher average sale or a better enquiry-to-sale rate, not more traffic.
Common questions
What should I use as the average sale?
Total revenue in a recent period divided by the number of sales, jobs or customers in that same period. Use the same kind of period as your target — a monthly target needs a monthly average.
Why add revenue I already expect?
Recurring clients, repeat orders and booked work already cover part of the target. Entering it shows only the new sales you still have to find, which is the number your marketing needs to deliver.
What does the capacity check tell me?
Whether you could actually deliver the sales the target needs. If the target needs 40 jobs and you can do 36, more marketing will not get you there; a higher average sale, a price rise or extra capacity will.